OTHER NEWS - April 21, 1994

Coca-Cola to Introduce New Soft Drink: The company said it will market an orange-flavored soda called OK that will be aimed at young males. Sergio Zyman, Coca-Cola Co.’s senior vice president and chief marketing officer, told a news conference that the orange-brown colored soda is aimed at 12- to 25-year-olds, particularly young men. “There is a latent demand for new brands that represent values of today’s youth, especially young males,” he said. Zyman declined to release further details about the product, saying Coca-Cola made the announcement out of fear of a news leak about the new product. The Atlanta-based company said the new product will go on sale within 30 days in 150 countries.