Rockwell, Seal Beach

Nature of business: Multi-industry high technology company

Total employees: 77,000

In Orange County: 6,700

Stock listing in The Times: On NYSE “Rockwl”

Ticker symbol: “ROK”

Friday’s stock close: $40.88

One-week change: Up $0.75

Analyst review: “Rockwell has proven to the world that whatever it does is well thought out, and usually very beneficial to the shareholder. It is run by some very smart people. The balance sheet is in good shape and it will be interesting to see what it does with its cash since its acquisition of Allen-Bradley in 1985 is paying off well for it now. The problem with investors is that when they hear about an acquisition, they expect to see immediate results. But sometimes it takes awhile. Rockwell has done an excellent job moving into non-defense industries. It is one of the few companies that has done a good job of diversifying. It hasn’t gotten bogged down by not knowing how to sell to other markets.”

- Gary J. Reich, analyst, Prudential-Bache Securities, New York

REVENUE In billions of dollars ‘91: 12.36 ‘92: 11.03 ‘93: 10.92 1 quarter ‘93: 2.49 ‘94: 2.60

PROFITS In billions of dollars ‘91: 0.60 ‘92: -1.04 ‘93: 0.56 1 quarter ‘93: 0.13 ‘94: 0.15

Corporate outlook: “Our 1994 first quarter results mark the fourth consecutive quarter Rockwell has recorded a double-digit earnings per share increase. This performance was achieved with three of our four business segments - electronics, automotive and graphics - recording major earnings increases over their 1993 first quarter results.” -- Donald R. Beall, chairman/CEO

RETURN ON INVESTMENT: 3-YEAR SUMMARY AND YEAR-TO-DATE

Fiscal year ended Sept. 30 Sept. 30 Sept. 30 1 qtr. 1991 1992 1993 1993 1994 52-week high $29.25 $28.13 $36.75 $29.38 52-week low $22.38 $22.38 $25.00 $25.00 Book value per share $17.82 $12.29 $13.20 $13.50 Price per share $26.63 $25.25 $35.88 $28.88 Net profit per share $2.54 ($4.56) $2.55 $0.57 Price-to-earnings ratio 10:1 N/A 14:1 13:1 Avg. return on investor equity 14.2% N/A 19.0% 17.3%

Fiscal year ended 1 qtr. 1991 52-week high $41.63 52-week low $33.00 Book value per share $13.78 Price per share $37.13 Net profit per share $0.66 Price-to-earnings ratio 14:1 Avg. return on investor equity 19.7%

Note: Rockwell International dropped the term “International” from its signage and promotional materials effective Feb. 2. For more information call or write, Rockwell: 2201 Seal Beach Blvd., Seal Beach, CA, 90740. (310) 797-3311 Source: Rockwell; Bloomberg Business News.