MARKETING
HomeBase Tunes In: HomeBase Inc., a chain of home improvement warehouse stores, has awarded its broadcast advertising account to Lord, Dentsu & Partners in Los Angeles. HomeBase, based in Fullerton, said it plans to spend $15 million to $20 million a year in broadcast advertising.
The company said it will launch a new campaign in early 1994, replacing the homey stick figure who has been redesigning his house for TV audiences.
Earlier, the company announced its choice of media buying agency: Los Angeles-based International Communications Group Inc.
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