A Store for the PC-Impaired

SPRINGFIELD, Va. â€”  For the politically correct, The Right Stuff is the wrong stuff. For the politically incorrect, it’s perfect.

The mail-order business sells merchandise ranging from Attila the Hun neckties and Contra Coffee to T-shirts, bumper stickers and buttons, including one that proclaims, “I Love Animals . . . They’re Delicious.�

Dennis Hoffman started the business 15 months ago, “definitely in response to the PC movement.�

Hoffman, who does public relations and advertising for conservative public policy organizations, said he shopped at a politically correct store because he thought its merchandise was funny.

“I realized there was nobody doing this from the right, so I decided to do it from the politically incorrect view,� he said. “People are tired of being told by the yuppie elite that what they believe and think is somehow wrong.�

The company has been criticized by a feminist organization, a congressman who tried to keep The Right Stuff’s stuff off Capitol Hill, and Hoffman’s girlfriend, “who calls herself a liberal,� Hoffman said.

But that’s all part of the business, which Hoffman said is booming.

The Right Stuff’s sales have quadrupled since President Clinton took office, and the slogans “Impeach Hillary� and “Don’t blame me, I voted for Bush-Quayle� have been added to the line, Hoffman said.

Hoffman and his partner, Geoffrey Fosdick, hope to open their own store.