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Compiled by Greg Johnson, Times staff writer
Wine Sampling: How much wine do Wine Club customers in Santa Ana buy, and what do they like? The store’s San Francisco-based owner surveyed customers recently to find out.
Of 700 respondents to a questionnaire, 42% said they buy between six and 16 cases annually. Thirty percent purchase 16 to 30 cases a year.
Of the reds, Cabernet Sauvignon was the favorite of 571 customers. Zinfandel was second, followed by Merlot and Bordeaux, which tied for third. Finishing out the list of preferences were Pinot Noir, Burgundy, Rhone and Petite Sirah.
What publications do Wine Club customers turn to for news of the vine? The Wine Spectator, Robert Parker’s Wine Advocate, Connoisseur’s Guide, Wine News, Wine & Spirits and the Wine Trader.
