STYLE : Spring Beauty : The Latest on Looks : New Kid on the Block

Because he was born on 4-4-44 and because he’s all wrapped up in his children, Daniela, Nicolas and Alexandra, Beverly Hills retailer Bijan Pakzad introduces his new fragrance, DNA, today: 4-4-93. Primarily a floral with earthy notes of myrrh and sandalwood, the scent is a bargain when compared with Bijan’s signature scent, which sells for $400 an ounce. DNA is priced at a mere $250 per ounce.