BALDWIN HILLS : Eight-Theater Plan Gets Mixed Reviews
Plans for an eight-theater complex at the Baldwin Hills-Crenshaw Plaza have been met by mall merchants with a mix of excitement, relief and flat-out skepticism.
“Finally!†exclaimed August Gagnier, owner of Gagnier’s Creole restaurant. “They dragged their feet a long time. Now we’ll get more traffic and more stores leasing. It’s too bad politics got in the way of it happening sooner. I’m looking forward to it.â€
Construction of the movie center, which is owned and operated by Inner Cities Cinema Inc., the nation’s first African-American-run movie exhibitor, will begin by year’s end and be completed by spring.
“This is great for the mall,†said Linda Gray, marketing director for the plaza the past three years. “It’ll definitely attract national tenants and increase foot traffic significantly.â€
Gray said the second-story theaters will offer the community--and South-Central Los Angeles in general--an option it has sorely lacked for a long time: first-run movies. “People won’t have to drive out to a show now,†she said. “It enriches the community by giving it a choice.â€
Juan Armando Minniefield, owner of Armando men’s clothing, said simply that it was “about time.†Minniefield, who also owns a store in Culver City’s Fox Hills Mall, bluntly described the four-year-old plaza as a “ghost town.â€
“I hope a lot of us here can hang on till spring to reap the benefits the theaters will bring,†he said.
Across the way, at Radiance Boutique, site manager Maribel Covarrubias had reservations of a different nature: “(The theaters) might increase business, but I hope they don’t allow troublemaking teen-agers in. We have great security, but things will depend on the types of movies they show. Hopefully the movies will be more family-oriented, without showing a lot of violence or gang activity.â€
With a Los Angeles Police Department substation in the mall, Gray said, she doesn’t expect trouble. “Overall,†she said, “the theaters will be a very positive addition.â€
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