Non-NBC Outlets Walk an Olympic Tightrope : Television: Restrictions imposed by the IOC bar other stations from showing events in Barcelona until NBC ends its prime-time coverage. - Los Angeles Times
Advertisement

Non-NBC Outlets Walk an Olympic Tightrope : Television: Restrictions imposed by the IOC bar other stations from showing events in Barcelona until NBC ends its prime-time coverage.

Share via
TIMES STAFF WRITER

When Magic Johnson strained a hamstring near his right knee during the first half of the United States’ 103-70 Olympic men’s basketball victory over Croatia Monday, KABC-TV Channel 7’s Todd Donoho could not show videotape of the injury on any of his sportscasts that day.

Instead, Donoho was limited to reading a story about it, followed by a graphic giving the score. Sportscasters on other stations were similarly handicapped.

In an era where videotaped highlights of the day’s events fill most sportscasts, those same sportscasts take on a more primitive look during the Olympic Games.

Advertisement

International Olympic Committee rules and broadcast agreements bar other stations and networks from showing the day’s highlights until NBC’s prime-time telecast is over. For Southern California and most of the rest of the nation, that is midnight.

Non-NBC outlets are then limited to showing two minutes of the previous day’s highlights during regularly scheduled newscasts three hours apart no more than three times during a 24-hour period. (A 4-6:30 p.m. news block is considered a single newscast for highlights purposes.)

The restrictions are designed to protect the network holding the Olympic rights from having to compete against its own coverage.

Advertisement

In 1984, the same-day highlights embargo drove KTLA Channel 5 senior sports producer Cathleen Karp “stark raving mad.â€

“If somebody set a world record three doors away, I couldn’t use it,†Karp said.

But after another Summer Olympics and two more Winter Games, Karp now says she has “mellowed about it.â€

“I feel that if you pay hundreds of millions of dollars for the rights (NBC paid $401 million for the 1992 Summer Olympic rights), you can do whatever you want,†she said. “It’s bothersome, but you learn ways around it.â€

Advertisement

One approach Karp has taken to get around the absence of same-day videotape is to use sound bites supplied by CNN.

With NBC televising these Olympics on a delayed basis, sportscasters face another dilemma: whether to report the day’s results or withhold them. Either tact can draw criticism.

On its 5, 6 and 7 p.m. newscasts, KNBC-TV Channel 4 isn’t giving results of events that haven’t been televised by NBC yet. While such an approach might not be popular with TV critics, KNBC sportscaster Bret Lewis argued that it meets with the viewers’ approval.

“I’ve been pilloried by fans for giving results of events that were carried on a delayed basis on other stations,†Lewis said. “If you do say you’re going to hold off on something, you rarely get a complaint.â€

KABC’s Donoho received similar feedback during the Winter Olympics last February, getting five to six calls a day criticizing him for reporting on events that CBS would be broadcasting later.

“We can’t pretend that people are living in a cave until they get home at night to watch the Olympics,†Donoho said. “We are a news operation and these are news stories that warrant being reported.â€

Advertisement

To Donoho, there is a way the situation could have been avoided.

“If NBC wanted to, they could carry these Olympics live,†Donoho said. “I don’t think it is every other media outlet’s responsibility to cooperate with NBC and not provide the results of the Olympics because they chose to run the Olympics on a delayed basis.â€

Advertisement