A SPECIAL REPORT: BOOKSELLERS CONVENTION

BIG PAYOFF: With 1,900 companies at the convention, major firms will spend well into the six figures for their elaborate displays. But they say it’s money well spent. . . . Publishers not only get to “interact on a personal basis” with nearly 7,000 bookstore representatives, says ABA head Rath, but there will be “people looking for movie deals and shopping for foreign language rights. Those kinds of payoffs you can’t calculate.”