Ad Accounts Shifted: Philip Morris Cos.’ Kraft...
Ad Accounts Shifted: Philip Morris Cos.’ Kraft General Foods division said it has realigned assignments for its advertising agencies. The biggest shift in ad assignments gives the Maxwell House coffee account back to the agency Ogilvy & Mather, which lost it only 16 months ago to New York-based D’Arcy Masius Benton & Bowles. In other major account moves, Kraft gave the Chicago-based Leo Burnett agency responsibility in the United States for Kraft Real Mayonnaise advertising while J. Walter Thompson of New York gets the Miracle Whip salad dressing account.
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