SHORT TAKES : Pub Decides Against ‘Cheers’
BOSTON — The owner of Boston’s landmark Bull & Finch Pub announced Monday that the bar would not change its name to “Cheers,†the television comedy it inspired, because of objections from loyal patrons.
Pub owner Thomas Kershaw said the Bull & Finch had been negotiating with California-based Paramount Pictures, producer of “Cheers,†to make the name change, “but our regulars made a compelling case to keep the Bull & Finch tradition alive.â€
Created in 1969 as a neighborhood bar, the pub became an international tourist draw in 1982 when “Cheers†producers made it the basis of the NBC television series. The Bull & Finch is now one of Boston’s top attractions, claiming more than 500,000 visitors a year.
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