High Life A WEEKLY FORUM FOR HIGH SCHOOL STUDENTS : Money to Add Extra Pop to Cans of Soda
Coke will soon start paying consumers to drink Coca-Cola Classic. The company has unveiled “Magician,†a promotion in which currency in denominations of $1 to $100 will pop out of unmarked cans of Coca-Cola Classic.
Coke says it will spend $100 million to advertise, promote and pay for the promotion, which begins in May and will be the biggest in Coke history.
The prize money stays dry on plastic-covered perches, which pop out when the cans are opened, and the 750,000 prize cans will be filled with water, not Coke.
How is this different from former promotions that featured prizes under bottle caps? Said a Coke spokesman, “It’s leading-edge technology--and instant delivery.â€
The special-education basketball team of Savanna High School in Anaheim recently finished 2-0 and in first place in Division D of the Anaheim Therapeutic Park and Recreation tournament.
Phillip Freitas, a junior at Savanna, was named the tournament’s most valuable player. Diane Owen, a physical-education teacher at Savanna, was the team’s coach.
“I’ll not listen to reason. Reason always means what someone else has to say.â€
--Elizabeth Cleghorn Gaskell,
English author (1810-1865)
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