P.M. BRIEFING : Claims in Pork Ads Challenged
WASHINGTON — A consumers group wants the federal government to halt advertising by the National Pork Producers Council that it says is “deceptive and dangerously misleading.â€
The Center for Science in the Public Interest filed a petition today with the Federal Trade Commission challenging various ad claims that pork is low in fat, low in cholesterol and low in calories.
The center said the industry’s 3-year-old campaign touting pork as “the other white meat†is misleading because it claims that pork “is as nutritious as chicken, turkey and fish.â€
Bruce Silverglade, legal director for the science center, said government data shows that almost all cuts of pork are considerably higher in fat, saturated fat and calories.
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