Chiquita Comes Into Her Own: Chiquita banana,...

Chiquita Comes Into Her Own: Chiquita banana, long the symbol of United Fruit Co. and its successor company, United Brands, will finally take over as a corporate name. Chiquita Brands International Inc. will replace United Brands Co. as the name of the company on March 20. United Brands claims to be the largest marketer of fresh fruit and vegetable products. Chiquita has figured prominently over the years in print and broadcast advertisements.