KJOI’s Format Change
I’m sure I’m not alone in protesting KJOI-FM’s format change to soft vocals and light jazz (“KJOI to Drop Easy-Listening Format Sunday,†Claudia Puig, Oct. 18).
What the station’s research apparently didn’t disclose was that a major reason the “easy listening†format was so successful was that it provided the (typically car-bound) listener an audio environment that fostered a sense of ease, even reverie; sounds that were not necessarily intrusive.
I hope executives of the profitable station will soon be reminded of a lesson learned by the Coca-Cola Co., which also tampered with a successful product on the basis of misguided market research.
DEAN BROWN, Placentia
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