Rogaine Ad Campaign: Upjohn Co. said it...
Rogaine Ad Campaign: Upjohn Co. said it is launching an aggressive new ad campaign for its hair loss treatment now that the federal government has banned all other would-be competitors. On Wednesday, the Kalamazoo, Mich.-based pharmaceutical company will unveil full- and half-page print advertisements for Rogaine in 29 newspapers that will represent one of the few times the name of a prescription drug has appeared in consumer-directed ads.
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