Agency Keeps Tourism Account: Less than one...
Agency Keeps Tourism Account: Less than one week after Suzuki of America threatened to yank its estimated $15-million automobile advertising business from the Los Angeles advertising agency Keye/Donna/Pearlstein, the ad firm received good news from the California Office of Tourism, which said it would keep its $3.5-million account with Keye/Donna. The ad agency created the popular campaign “The Californias,†which divides the state into geographical regions. “We’ll keep that campaign,†said Leonard Pearlstein, president of the agency, “but probably add a few twists to it.â€
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