OBITUARIES - July 30, 1988

Joseph Sacco; Advertising Executive

Joseph Sacco, 67, an advertising executive credited with creating Ajax cleaner’s “White Knight” and Lord Calvert’s “Man of Distinction.” Sacco used the image of the white knight to convey purity for the household cleaner and lent an aura of elegance to the whiskey when he associated it with distinctive men. In Los Angeles on Sunday of lung cancer.