STILL TICKING . . .

Not to kick a dead camel . . . but we couldn’t help but notice that RCA-Columbia Pics Home Video is going pretty far in its promotion of the “Ishtar� video, due Nov. 17.

In fact, they’re going clear to Morocco--which is where the $40-million-plus Warren Beatty/Dustin Hoffman/Elaine May bomb was filmed.

That is, two grand-prize winners of the “Road to Riches� sweepstakes will win two weeks (for two) in “magical, mysterious Morocco.�

And more: 10 first-prize winners of RCA Dimensia Remote Control TV/Monitors, 50 second prizes of Casablanca Ceiling Fans, 250 third prizes of Yamaha Electronic Keyboards and 2,000 fourth prizes--leather luggage tags bearing the “Ishtar� logo.

Asked about all this hype for what undoubtedly ranks as this year’s biggest theatrical fiasco (ticket sales were a paltry $14.3 million), RCA/Columbia Pics Home Video PR director Fritz Friedman said, “We think an exciting promotion should go with an exciting film.�

Acknowledging what he called an “inverse correlation� between box office and video performance, he said diplomatically: “Sometimes, the more controversial a film is--even at the box office--the better it will do in the video stores. People will say, ‘Is this as bad as everyone said?’ and will have to see for themselves.� He hastened to add, “I’m not saying that ‘Ishtar’ is a bomb.�

But the curious may prefer to rent--rather than buy: It will be offered at . . . $89.95.