Benetton plans to diversify into financial services.

Italy’s largest clothing concern and a successful international retailer said it will offer insurance, securities underwriting, personalized portfolio management and other financial services through a newly formed company called In-Holding. The new firm will be capitalized with about $75 million. Benetton, headquartered in Milan, is already active in the insurance sector, where it has a 37% stake in the British insurance group Prudential. The clothing maker’s decision to form a separate financial services company was announced last week in Spoleto.