SELLING ROUGH

Sometimes the ad campaign for a movie is better than the film. That was the critical consensus on last year’s campy women-in-prison pic, “Reform School Girls.” The cheeky ad tag-line--”So Young . . . So Bad . . . So What!”--was such a hit that it was quoted in numerous reviews. New World Pictures is now releasing the film as a home-video, this time emphasizing sex appeal. It’s new ad line: “They talk dirty. They play rough. And they take long, long showers.”

Better still, at least some local video writers have received personalized posters touting the video release. The poster sent to our Dennis Hunt came with a hand-written salutation from Sybil Danning, who stars in the film with Pat Ast and Wendy O. Williams. Her greeting: “My darling Dennis--Ready for action! Love, Sybil.”