MOLLYRINGER

The idea behind that new Jordache TV campaign, says company ad exec Jerry Taylor in NYC, is “to isolate the true emotions of the teen-ager.� And what better way than adolescent anguish--and a Molly Ringwald look-alike?

Turns out that it’s the first role for Cheryl Pollak (“I hate my mother--she’s so much prettier than me�), who’d never considered herself Ringwaldish. “At the audition was the first time I ever heard I look like her,� said Pollak, 18, a grad of Eisenhower High in Rialto. She called us from a Sunset Boulevard phone booth in between a movie audition and a clothes-buying fix. As for her auburn locks, the Texas-born Pollak said they’re the real thing: “My mother’s hair is just like mine. I guess that’s a pretty funny thing for me to say.�

Six commercials are completed. Four have aired since June, two are on hold and at least two more spots will be filmed. (The spot in which a boy asks “Have you ever seen your parents naked?� was pulled by the networks. According to Taylor, it was considered “a little over the line.�)

Beverly Boos of Capitol Casting said those spots have fueled the casting quest for Ringwaldlets: “Every second commercial I cast is for red hair now.�

Pollak, who beat out nearly 200 competitors, now wants an acting career. She missed out on one major film (she was “too mature� for the role, she related). But she’s persisting: “It’s like I’m a rookie on a football team.�