Demand Media’s formula: semipro content + networking = $$$

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For years, analysts have predicted that the Web might bring forth a media titan from nowhere, a completely different kind of entertainment and information company. Some people see a candidate in Demand Media Inc. of Santa Monica, which has stealthily built up one of the largest Web networks you’ve never heard of. Demand CEO Richard Rosenblatt (above), the guy who sold MySpace to News Corp., has a secret -- and profitable -- formula.

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