NASCAR improves ratings while up against Oscars
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According to Nielson Media Research, Sunday’s Autoclub 500 NASCAR race at Fontana, broadcast by Fox, was the top-rated sports event of the week with 10.2 million viewers, beating out Sunday’s final round of the Northern Trust Open golf tournament at Riviera shown on CBS (4.8 million viewers).
Lucky for Fox that Tiger Woods isn’t back until this weekend.
And there’s no secret who was watching either. The ratings showed that among men between the ages of 25-54 the race was the fifth-most watched program of any kind. More of those guys watched NASCAR than watched ‘Lost’ or ‘Survivor:Tocantins,’ for example.
Going against the Academy Awards, Fox was up 28% from its 2007 night against the Oscars. The ratings excluded comparisons to last year when the race was delayed so long by rain that it was preempted from the prime time schedule.
-- Diane Pucin