Fox goes tweet, tweet, tweet on your TV screen during reruns of ‘Fringe’ and ‘Glee’

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Is that a tweet you see on your TV screen?
If you watch Fox’s ‘Fringe’ rerun on Thursday or a repeat of the ‘Glee’ pilot on Friday, it is.

Twitter, as you may know, has become all the rage in the TV industry, with networks and studios using the snappy, direct communication with viewers to promote shows, while writers and actors tweet their hearts out from sound stages from Los Angeles to New York.

But, in an unprecedented use of social media, Fox will feature on-screen twitter feeds -- ‘tweet-peats’ -- by producers and actors during the broadcasts of ‘Fringe’ at 9 p.m. Thursday and ‘Glee’ at 9 p.m. Friday (This is a repeat of the ‘Glee’ pilot that previewed in May -- not the special director’s cut that airs on Fox at 9 p.m. Wednesday )

During the episodes, viewers will be able to follow the cast and producers’ tweets online via Twitter and on the air via a lower-third scroll. The actors and producers will provide commentary, answer questions, and offer insights about the upcoming season.

Online, viewers can follow the ‘Fringe’ event at twitter.com/FRINGEonFOX. For ‘Glee,’ go to twitter.com/GLEEonFOX.

The ‘Fringe’ participants will be executive producers Jeff Pinkner and J.H. Wyman and actors Josh Jackson and John Noble. The ‘Glee’ participants will be cast members: Lea Michele, Kevin McHale, Mark Salling, Cory Monteith, Amber Riley and Chris Colfer.
-- Maria Elena Fernandez