Video: What do women want from Lifetime?

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Lifetime’s new president, Nancy Dubuc, said one of her first priorities as she takes over the cable network aimed at women is to ‘take a close look at who the audience is.’

Well, right now, it’s a woman pushing 50 who most likely lives in flyover country.

So the question for Dubuc is whether she is going to embrace that audience or try to flee it like her predecessors.

Read more about what Joe Flint has to say here and watch the video.