Real estate marketing, Malibu style

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Eagle-eyed Malibu blogger and real estate agent Michael Gardner spotted this little marketing gimmick in Malibu over the weekend. The old bikini-girls-with-the-fliers routine. He writes: ‘These two ladies were hired to sunbathe on lounge chairs on PCH and to pass out flyers about rentals at Villa Malibu. In the 5 minutes I was there several people pulled up to get flyers and numerous construction workers drove by real slow either giving a thumbs up or a salutory honk of the horn.’

Hey, times are tough. Whatever works. It’s certainly cheaper than throwing a big booze party, which is another Malibu marketing trick these days.

Here’s the website for Villa Malibu.

-- Peter Viles
Photo Credit: The Malibu Real Estate Blog