Since we’re already on the topic of Realtors ...
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This too-good-to-ignore press release came over the transom this afternoon.
It appears that Coldwell Banker, the Southland’s biggest real estate brokerage, wants to make sure that everyone knows what great resources CB agents can be when it comes to understanding home loans.
‘Conforming. Jumbo. ARM. Loan to Value. Balloon. If these mortgage terms seem unfamiliar to you as you look to buy or sell a home, take heart. There is someone to not only translate and explain these terms and how they apply to you, but to guide and counsel you through the process of obtaining a mortgage. That someone is a licensed real estate professional.’
Come again? Where were these real estate professionals earlier in the cycle when consumers could have used a better understanding of mortgage terms?
The press release goes on to state that Coldwell Banker agents will be happy to steer customers with mortgage questions to the brokerage’s home-loan company of choice, First Capital. The statement doesn’t bother to spell out the quid pro quo agreement between the firms.
To be honest, I don’t know what to make of these press releases. But I know that Coldwell Banker of Greater Los Angeles was quite upset by an article in the Times in September about selling one’s house without an agent. I guess this is part of the company’s media offensive to remind consumers that real estate agents matter.
‘Those interested in learning more about how to navigate current real estate conditions ... should start that education with a local real estate professional.’
You betcha.