All hail the queen of food porn: Sarah Gim is TasteSpotting
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It’s not a job you can do on an empty stomach.
Sarah Gim runs TasteSpotting, considered by many food bloggers to be the No. 1 food porn site on the Internet. The online collection tops 140,000 stunning photos, and brings in about 5 million clicks a month from visitors who eat with their eyes and gobble up kitchen inspiration and recipes. But there’s another side to TasteSpotting. Gim can get up to 1,000 submissions in a single day from food bloggers who want to see their photos showcased on TasteSpotting’s home page. When they land that coveted spot, they shower Gim with adoration, praise and sweet Tweets. But when they don’t, the angry emails and messages can pile up. (The site is such a phenomenon that there is a mock site, TasteStopping, that accepts the photos that Gim rejects.)
‘I do sometimes feel like I am one of the most hated people in the food world,’ says Gim, who works from her spacious, sun-drenched home in Los Angeles. ‘I read the Twitter feed. I definitely know. ... I feel so bad when somebody is hurt by it. ... It’s a hard job to do.’
Gim allowed me to join her at her home in Los Angeles one recent morning to watch her do her thing. Here’s the story.
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-- Rene Lynch
Twitter / renelynch
