‘Whopper virgins’ to reveal all -- but do you care?

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Where will you be when Burger King’s big reveal takes place?

You are sitting at your computer monitor, waiting for the results of the ‘Whopper virgin’ taste test, right?

The fast-food chain that is not McDonald’s has launched a advertising campaign that takes viewers to a remote region of the world in search of ‘Whopper virgins’ who will decide whether Burger King has the best burger. What do you want to bet that they choose the Whopper?

Check it out for yourself here. What do you think? Will this ‘documentary’ sell a gazillion Whoppers around the globe? Or will it rival Burger King’s failed ‘Where’s Herb?’ campaign?

--Rene Lynch

UPDATE: An earlier version of this post wrongly said the big reveal would be at 10 a.m.