Broadway sees jumps in attendance and box-office haul for 2010-11 season - Los Angeles Times
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Broadway sees jumps in attendance and box-office haul for 2010-11 season

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The 2010-11 Broadway season in New York saw a jump in attendance and box-office dollars over the previous season, according to a new report from the Broadway League. The report, released Tuesday, states that attendance rose 5.4% from the 2009–10 season and grosses jumped 5.9% over the same period.

For 2010-11, Broadway shows brought in a total of $1,080,562,880 and attendance of 12,534,595. The 2010-11 season began May 24, 2010 and ended May 29, 2011.

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The Broadway League noted that the most recent season comprised 53 weeks, whereas the previous season had 52 weeks. The report said that attendance through week 52 was up 3.1% over last year’s 52-week season. The 53rd week of the season incorporated most of Memorial Day weekend, which traditionally brings a bump in business to most shows.

The average paid admission for a show during the period was $86.21, according to the Broadway League.

Among the biggest hits on Broadway for the recent season were ‘The Book of Mormon’ -- which has played to full houses since opening in March -- as well as ‘War Horse’ and the revival of ‘Anything Goes.’ Older shows like ‘Wicked’ and ‘The Lion King’ continued to do strong business. A spokeswoman for the Broadway League said the end-of-season figures include box-office statistics for ‘Spider-Man: Turn Off the Dark,’ even though the show failed to open in the 2010-11 period. The troubled musical began previews in late November. After a hiatus for revisions, the show reopened for previews this month, with a new opening date set for June 14.

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A total of 42 shows opened on Broadway in the most recent season, including 14 musicals, 25 plays and 3 special events.

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Theater review: ‘The Book of Mormon’ at the Eugene O’Neill Theatre

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-- David Ng

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