Facebook got 12% of its revenue from Zynga
This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts.
Facebook, whose initial public offering is slated to be one of the biggest debuts in U.S. stock market history, has disclosed its heavy reliance on a single customer -- Zynga Inc.
In its S-1 regulatory filing Wednesday, Facebook reported that it received 12% of its revenue in 2011 from Zynga, whose social games such as CityVille and Mafia Wars have drawn several hundred million players to Facebook over the years. Zynga launched its own IPO in December.
With $3.7 billion in total annual revenue for Facebook, that translates to roughly $444 million in direct payments from Zynga.
That figure does not include the revenue Facebook receives from displaying advertising around Zynga’s games, which accounted for a ‘significant number of pages,’ according to the social network’s public filing. Zynga’s games pull in 56 million players a day, according to AppData.com, a site that tracks Facebook traffic.
For Facebook, Zynga is both an asset and a potential liability: ‘We currently generate significant revenue as a result of our relationship with Zynga, and, if we are unable to successfully maintain this relationship, our financial results could be harmed,’ the Silicon Valley social network giant wrote among its ‘Risk Factors.’
Facebook has reason for its unease. While Zynga’s fortunes are now tightly entwined with Facebook and the social network’s 845 million active users, the San Francisco social gaming company has made it clear that it wants to expand its games beyond Facebook. Part of the reason is that Facebook charges a 30% levy on the sale of all virtual goods sold via applications on its platform -- including games from Zynga.
In October, Zynga unveiled a new online destination where its players can congregate outside of Facebook. It’s also pushing heavily into mobile games, both on Apple’s iOS platform and Google’s Android Marketplace.
For now, however, Facebook and Zynga continue to ‘like’ each other, and the friends status between the two remains unchanged.
RELATED:
Zynga eyeing opportunities beyond Facebook
Zynga debuts its shares at $10, but price quickly drops
-- Alex Pham