‘Shrek’ glasses to be recalled
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As if DreamWorks Animation Chief Executive Jeffrey Katzenberg needed another headache.
On top of an unexpectedly weak opening for his latest computer-animated movie, ‘Shrek Forever After,’ DreamWorks now has to contend with the fallout from a product recall of merchandise promoting the film.
As the Los Angeles Times reported, McDonald’s will recall about 12 million ‘Shrek’ drinking glasses, which are sold for $1.99 each at the fast-food restaurants, because federal regulators found they contain the toxic metal cadmium. A McDonald’s spokesman said the company voluntarily agreed to take the action at the request of the Consumer Product Safety Commission, which will announce the recall Friday.
It’s not clear how the recall will affect DreamWorks’ licensing revenue from the movie, the final installment in the Shrek franchise. The Glendale-based studio declined to discuss details of the incident, referring questions to McDonald’s, but praised its promotional partner.
“McDonald’s is a valued partner of DreamWorks Animation and has long been a leader in corporate citizenship,’ said Anne Globe, head of worldwide marketing for DreamWorks Animation. ‘We are fully supportive of McDonald’s efforts to take a leadership role in setting new standards through their voluntary recall.â€
-- Richard Verrier
