Marriage on the rocks? K-Y to the rescue!

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‘With the nation’s divorce rate hovering around 50%, there is clearly a need for couples to better connect,’ declares a news release from K-Y Brand personal lubricants.

K-Y’s new contribution? A product, YOURS+MINE, that is ‘designed specifically to increase intimacy and communication between couples.’ The man uses a blue lubricant containing a substance that is ‘invigorating.’ The woman uses a purple lubricant providing a sensation that is ‘thrilling.’ And when the two mix? A new sensation ‘ignites’ between the two of them.

Reading about this reminded me of those chemistry classes in middle school (and in that context, I found the word ‘ignite’ a tad disconcerting, I’ll admit). Remember that experiment where you’d take a tube of polymer A and a tube of polymer B and you’d add them together and get a foamy mushroom thing frothing out of a plastic cup? Is the product like that?That would get couples talking, all right.

Unfortunately, business being business, Liz Cermak, worldwide vice president, intimate health products, for the Johnson & Johnson group of consumer companies, said she could not divulge the active chemicals that go into the products nor the atomic events that occur when the two mix together. She did confirm, however, that we’re not talking about frothing mushrooms. Instead, when the lubricants move between man and woman, the man gets to feel what the woman’s been feeling and the woman gets to feel what the man’s been feeling.

And the his-and-hers tubes glow in the dark.

--Rosie Mestel