London Fog unveils sultry spring 2012 campaign starring Nicole Scherzinger - Los Angeles Times
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London Fog unveils sultry spring 2012 campaign starring Nicole Scherzinger

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Right on the heels of news that Nicole Scherzinger has been ousted as judge on Season 2 of ‘The X Factor’ comes the unveiling of her second efforts as the face of London Fog.

Scherzinger, whose appearance in the brand’s fall and winter 2011 advertising campaign included shots of her in a black puffer trench coat, appears to have cranked the sultry setting all the way up to 11 for spring 2012 by apearing in a variety of provocative, shoulder- and leg-baring images and behind-the-scenes photos in which she seems to be wearing little more than a trenchie and a pair of lusty librarian eyeglasses.

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The now-former ‘X Factor’ judge, former Pussycat Doll and Season 10 winner of ‘Dancing With the Stars’ follows in the footsteps of bold-faced names such as Gisele Bundchen, Eva Longoria (with husband Tony Parker) and ‘Mad Men’ actress Christina Hendricks, all of whom have fronted for the outerwear label that dates to 1923 and is owned by New York City-based Iconix Brand Group.

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On television, merchandise has landed a starring role

-- Adam Tschorn

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