G-Star rolls out a motorcyclist-inspired anniversary collection - Los Angeles Times
Advertisement

G-Star rolls out a motorcyclist-inspired anniversary collection

Share via

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts.


G-Star, the tough, engineered jeans and contemporary collection loved by denim enthusiasts and Justin Bieber (Bieber’s wax figure was recently entered into Madame Tussauds wearing a red-and-black checked G-Star shirt, complete with the brand’s front pocket tag), is commemorating the 15th anniversary of its popular Elwood jeans, with a motorcyclist-inspired capsule collection.

The Elwood pant launched the label into denim fame in 1996 when head designer Pierre Morisset saw a rain-soaked motorcyclist wearing jeans that had been molded into his riding position by heat from the motorcycle’s cylinders and a mix of rain, sun and oil.

Advertisement

RELATED:

7 for All Mankind takes flight for fall

Blues Brotherhood turns out for WWD’s denim forum

Mayor’s office jumps into the jean pool to highlight sexual violence issues

Advertisement

Photos, from top: Justin Bieber poses with his (G-Star-clad) wax model as it is unveiled at Madame Tussauds in central London. Credit: Carl Court / AFP/Getty Images. Pants, vest and shorts from the G-Star summer 2011 collection, Motor 5620/G-Star Raw. Credit: G-Star

Advertisement