Sale Rack: Marie-Chantal opens in Beverly Hills

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Clothes fit for a little prince or princess? The Beverly Hills kids’ boutique Marie-Chantal would know something about that. Its founder (and namesake) married into the Greek royal family (long in self-imposed exile), and her new store, which opened late last month with a ‘play-date party’ for celebrity guests, is the eighth in a chain supplying high-end goods for kids and new moms.

For boys (2 to 12 years) -- Marie-Chantal says she always designs with her four sons in mind -- the shop stocks plenty of special-occasion casual wear. Marie-Chantal says her favorites are $105 button-down shirts and $73 cargo shorts worn with Converse sneakers.

The girls clothing (2 to 12 years) will make your daughter into a casual mini-me, with looks that include a $180 floral-print maxi-dress and $105 cotton caftans. For Southern California weather, the shop stocks plenty of shorts ($75 to $80) and $123 sundresses. Footwear includes $108 flats.

Marie-Chantal says the most popular gift in the store has been her $73 ‘angelic’ onesie with angel wings, which comes in a gift box on which birth information can be written. The shop also stocks books and toys (starting at $20) including Steiff stuffed animals and a toy Vespa-like scooter, along with jewelry that a mother might appreciate: $160 silver and gold-plated ‘kid-shaped’ charms, for instance, and a $1,650 keepsake diamond pendant.

338 N. Beverly Drive, Beverly Hills. (310) 550-1401. 10 a.m. to 6 p.m. Monday through Saturday. 11 a.m. to 5 p.m. Sunday. www.mariechantal.com

-- Max Padilla

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Photo: The $180 maxi-dress at Marie-Chantal. Photo credit: Marie-Chantal